The Map is Changing

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By 2020, about 95 million Americans, more than one out of every three adult Americans, will be members of the Millennial generation. Younger Americans are just forming their civic and cultural attitudes which means they are crucial for the future success of advocacy and civic engagement organizations. The progressive community will only achieve the change we want if we understand Millennials and use this knowledge to shape the context of the new Millennial Era. As the first step in a multi-phase national research project on understanding the issues and aspirations that motivate this unique generation, PNA has completed an extensive review of existing data that is now available to subscribers. 

Project New America has conducted an extensive review of existing research on media consumption, drawing from leading think tanks, marketing and commercial research firms, Internet tracking companies, private research groups, and technology and Internet companies in an effort to provide our subscribers a roadmap with which to navigate a sometimes-confusing and ever-changing media and technology environment. Understanding where things stand in 2013 will enable the progressive community to begin asking the right kind of questions as it looks to 2014, 2016, and beyond.

PNA recently partnered with Breakthrough Strategies & Solutions to complete a comprehensive strategic playbook aimed at fomenting public discussion around climate change and environmental issues. Based on a large national poll, as well as recently-conducted research in the public sphere, the playbook illustrates how to incorporate the values of responsibility, patriotism and accountability into conversations about climate disruption as a way to connect the moral imperative of climat change to the American public. The playbook has been covered in national media outlets like Grist and the Huffington Post.

Voters in Arkansas, Illinois, Maine, Nevada, New Hampshire, North Carolina, and Ohio are more likely to vote for their US Senator if their Senator votes in favor of requiring background checks at gun shows, according to comprehensive new polls from Project New America (PNA).

This data shows there is also a break between GOP voters and the party’s political leadership on this issue. In all seven states, majorities of GOP voters favor background checks. And background checks are supported by voters who view the NRA favorably in every state. “We’ve seen strong nationwide numbers on background checks for years. This data shows that in key Senate swing states, voters overwhelmingly support expanding background checks,” said PNA President Jill Hanauer. "We are seeing Washington DC finally catching up with the American public on the issue of background checks."

This body of knowledge builds upon Project New America's years of in-depth Hispanic research by looking at the nationwide Hispanic population for unique attitudes and demographic characteristics, particularly in emerging areas. The research investigates core issue priorities among Hispanic voters, including socio-economic background, family country of origin, generational length of residence in the U.S., gender, age, and religion. The project also allows us to understand media habits, communication usage, and language preferences among different audiences. Additionally, PNA has developed first-of-their-kind Hispanic voter issue models that allow users to identify and communicate with individual voters based on four different issue models.

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The Latest

Mar 20, 2014| By:

Technology, Turnout and Trust: Understanding the 2012 Election

In 2012, Project New America worked with a broad range of clients to create successful strategies based on cutting-edge research technology. Here are a few highlights:

Technology:  Any successful strategy begins

Jan 29, 2014| Huffington Post

Activists will be pushing legalization ballot measures in Arizona, California, Massachusetts, Maine, Montana and Nevada. Already, they are making an offer to political candidates: Embrace legalized pot and win over a chunk of the youth vote, or else.

Jun 25, 2013| The Atlantic

In 2000, a national Democratic consultant named Jill Hanauer moved to Colorado and decided the West was ripe for political change.

Project New America