The Map is Changing

We provide the most cutting edge tools to understand the shifting face of politics and civic culture in America.

Research and News

The kids are all grown up. PNA is committed to understanding the rapidly changing landscape of America. By 2020, about 95 million, or more than one out of every three voting age Americans, will be members of the Millennial generation. The emergence of the largest and most diverse generation in US history offers our clients an important opportunity to shape the future that cannot be ignored.

Project New America has conducted an extensive review of existing research on media consumption, drawing from leading think tanks, marketing and commercial research firms, Internet tracking companies, private research groups, and technology and Internet companies in an effort to provide our subscribers a roadmap with which to navigate a sometimes-confusing and ever-changing media and technology environment. Understanding where things stand in 2013 will enable the progressive community to begin asking the right kind of questions as it looks to 2014, 2016, and beyond.

PNA recently partnered with Breakthrough Strategies & Solutions to complete a comprehensive strategic playbook aimed at fomenting public discussion around climate change and environmental issues. Based on a large national poll, as well as recently-conducted research in the public sphere, the playbook illustrates how to incorporate the values of responsibility, patriotism and accountability into conversations about climate disruption as a way to connect the moral imperative of climat change to the American public. The playbook has been covered in national media outlets like Grist and the Huffington Post.

Project New America is investing in a large amount of research and analysis to understand how to reach and mobilize key progressive audiences to vote in 2014. We are tapping into our extensive research repository along with top progressive thinkers to create cutting edge strategy and research tools. This effort will be used by our clients throughout the nation to guide their voter mobilization programs, to ensure a robust representation of the American electorate this November.

This body of knowledge builds upon Project New America's years of in-depth Hispanic research by looking at the nationwide Hispanic population for unique attitudes and demographic characteristics, particularly in emerging areas. The research investigates core issue priorities among Hispanic voters, including socio-economic background, family country of origin, generational length of residence in the U.S., gender, age, and religion. The project also allows us to understand media habits, communication usage, and language preferences among different audiences. Additionally, PNA has developed first-of-their-kind Hispanic voter issue models that allow users to identify and communicate with individual voters based on four different issue models.

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Project New America